Reaching the consumer where they are the most active is critical for driving more sales. With over 20 billion messages being sent between people and businesses on Facebook Messenger, it is safe to say that’s where more than half your customers are! And that’s where a huge marketing potential lies.
In this article, we’re sharing a few must-have Messenger marketing campaigns to engage shoppers or re-engage customers, and bring them to your store for increased sales.
Messenger marketing campaigns you absolutely need
There are a number of ways to use Messenger marketing for pushing more sales. There’s no one-strategy-fits-all approach here as well! But here are some campaigns that have proven to bring in sales running into ten thousand dollars with Flashchat.
1. Welcome new shoppers
When a shopper subscribes to getting notifications from your store on their Messenger, they indicate their trust in your brand and their interest in your products. Now all they need is a little nudge in the right direction to make a purchase.
With a welcome Messenger marketing campaign, you can make shoppers feel special by thanking and welcoming them to your store. It’s a great way to improve brand recall by reminding them of your brand after they’ve left the store without a purchase.
You can use this opportunity to offer these shoppers the first-purchase discount, notify them of the ongoing deals and offers, or even suggest checking out a popular range of products on your store.
2. Recover the abandoned carts
The average cart abandonment rate is 69.75% and reaches a whopping 80% in some cases. Preventing shoppers from abandoning products they add to the cart is one of the biggest challenges for stores.
Now while you can’t stop a shopper from exploring other deals and discounts, you can re-engage their interest in your products. With Messenger marketing, you can send them reminders of the products they’ve left behind.
Just like email marketing, you can also create a sequence of reminders to re-engage the cart abandoner. First, that simply reminds them of the products abandoned. Second, that offers them a coupon or free shipping to make the purchase more luring and a third, which creates a sense of scarcity around the product.
3. Share your product reviews
About 90% of consumers claimed that positive reviews influenced their buying decisions and 86% said that their purchases were influenced by negative reviews. All in all, consumers trust reviews and ratings from those like them.
So instead of just displaying these reviews and ratings on your product pages, make them an integral part of your Messenger marketing campaign.
For example, when a customer abandons a product, you can re-engage them on the Messenger. Include your best reviews around the product in your message, promote similar products and even offer a discount on making the purchase before the products go out-of-stock!
4. Send out broadcasts and promotions
If you’ve been using email newsletters to keep your subscribers and customers engaged, it’s time to take it to the Messenger.
With Messenger marketing, you can send promotional campaigns such as your newsletter in a crisper and more actionable format. Send out alerts around your new and upcoming sales, announce new product ranges, share media coverage or let them know of a popular range that is selling out fast.
Broadcasts and promotions such as these are a great way to keep shoppers engaged and remain at the top of their minds.
5. Share shipping and delivery updates
Don’t leave your customers guessing what their order status is. But more importantly, don’t let them forget about your brand as they wait for their orders and explore other online stores.
To keep your customers engaged, you can share the shipping and delivery updates of their orders on the Messenger. The regular updates set the expectations for order fulfillment and at the same time, give the customer something to look forward to.
You can also use the opportunity to remind these customers of the other discounts available on your store or recommend products that interest them. It’s a great way to drive repeat sales.
Engaging shoppers with Messenger marketing
Messenger marketing campaigns are targeted at helping online stores boost their customer engagement. When the daily active users on the platform run into millions, it is safe to say that it is one of the most effective ways to reach the modern shopper.
In fact, stores like Insane!, a toy shop, are using Messenger marketing to sell their range of collectible figurines. The store has seen $17,800 worth of extra sales coming from the Messenger with their promotional campaigns.
But just like every other marketing strategy, Messenger marketing campaigns need to be continually tested and optimized. Feel free to experiment with how you want to reach out to your subscribers and customers, monitor what kind of campaigns they tend to respond to the most and optimize those to increase engagement and your sales!
Have you experimented with Messenger marketing yet?
About the author
Vanhishikha Bhargava is a Growth and Content Marketer who works with Shopify apps to help them reach their target merchants. At Flashchat, she takes care of inbound strategizing and staying on the lookout for new hacks that online stores can use to generate more sales. You can connect with her on LinkedIn.
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